With 23 years of experience in digital innovation and business transformation, I have honed my skills in software development. My expertise in artificial intelligence (AI) spans over 10 years, complemented by 22 years in business strategy development and product management. Additionally, I possess 17 years of experience in integrated marketing, focusing on marketing consulting. My capabilities extend to strategy development and execution, along with customer experience design, which I have cultivated over 15 years. As a senior leader for 14 years, I have navigated the financial services and fintech sectors for 11 years. I emphasize customer value management, with 9 years of practice in this area. My international marketing experience includes 5 years working in Africa and EMEA, as well as 5 years specializing in neuromarketing and behavioral science.